Represent
Your Trueline

I build strategies and executions that help brands, organizations, and their agencies produce honest, audience-driven work grounded in their unique truth.

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What I offer

Services

Have a specific strategic or marketing need that isn’t covered in this list? Reach out to see how I can help.

A full capabilities deck is available upon request.

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Digital Strategy

A roadmap for where your brand shows up online, and why.

I assess your current digital presence and build a strategy that connects your channels, content, and platforms. Every piece of your online ecosystem will be discoverable and working toward the same goal.

Discovery & Research

Key insights that drive every decision.
I conduct audience research, competitive analysis, site audits, secondary research, and build customer journey maps to ensure decisions are grounded in what's real, not what's assumed.

Experience Design

The framework behind effective websites and digital platforms.
Through user experience, site structure, and content, I create digital experiences that reflect who you are and what your audience needs to know.

Content Strategy

The holistic story your brand tells. 

I define the messaging, structure, and content plan for your owned platforms, and build a system so that everything published ties back to your core promise.

Marketing Strategy & Execution

Authentic plans built to be executed.
I build marketing plans and help to execute them, ensuring that they are set up for success and drive business results.

Lead Generation

Capture and convert your next customers / clients.
I go beyond just the campaign and look at the full lead life cycle, including the marketing that attracts your audience and the tools or systems in place to ensure they turn into SQLs.

HOW TO WORK WITH Trueline strategy

Partnerships are everything.

No matter who you are, I am excited to meet you and explore how we can work together.
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If you are a brand or an organization

I become your strategic partner, meeting you wherever you need support. I turn your story into marketing that drives results.
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If you are an agency

I plug in as an extension of your team for key client projects. I can deliver strategy and execute deliverables all white-labeled under your name.
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If you are a contractor or freelancer

We can collaborate as peers, bringing specialized strategy and expertise into the work you're already leading.
Catie Borzillo headshot

Get to Know Trueline Strategy

Hi, I'm Catie!

I am a marketing leader with 17 years of experience building digital practices and executing thoughtful strategies that grow businesses. I've built and led cross-functional teams at agencies, working closely with clients to define their positioning and create marketing that captures their audience's attention. What I love most about this industry is helping organizations reach their audiences in a meaningful way.

I'm equal parts leader and doer. I like defining the process and then rolling up my sleeves to help make it real, or guiding a team with how to execute it.

If that sounds like the kind of partner you're looking for, I'd love to chat.

Brands I've Worked On

Dietz & Watson logo
Under Armour logo
Planet Fitness logo
Knowledge at Wharton logo
Lincoln Financial logo
Savannah State University logo
Clark Capital Management Group logo
Character Lab logo
National Subrogation Services logo
Community College of Philadelphia logo
SEI logo
Janney Montgomery Scott logo

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Have marketing questions or a specific need? I can't wait to learn more about your business.

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© Trueline Strategy, LLC 2026
Philadelphia, PA
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